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Customers really only expect one thing, both in B2B and B2C: no matter how they interact with your company, they want a unified and frictionless customer experience. This is where the frontrunners come out on top.

Digitalisation gives you everything you need to provide that optimal customer experience. Today and tomorrow, online and offline. It's a mindset that your entire company needs to be aware of, followed by well thought out adjustments to your operation. 

What matters most when deploying new technologies, is to ensure that they provide added value for the end user. But the most important thing is to get the basics right first. Your customers want comprehensive online product information with high-quality product photos and preferably a product video. Start there and expand where necessary. We are happy to help you take the right steps.

One of the fastest evolving branches of transformation is undoubtedly marketing, or the various touch points between your brand and the customer. A good marketer uses part of his marketing budget each year to experiment with new channels. Online marketing is more accessible than ever, but also more measurable than ever. So the risks are small. 

When it comes to HR and employer branding, the pandemic may have temporarily shuffled the cards, but the fact remains that the war for talent is raging harder than ever. If you want to remain at the head of the pack in HR, the right digital approach is indispensable. Initiatives such as Google for Jobs are changing the playing field and (potential) employees want to know more than ever what your company stands for, also socially.

Belgium and the Netherlands are prime examples of real knowledge-based economies. Constant training and keeping up to date is important for both people and companies in order to stay ahead. There too, there are a number of important challenges and opportunities where digitalisation will play a decisive role. We’d be happy to make some proposals based on the specific needs of your company.

The pandemic has accelerated the digital readiness of many consumers. Those who used to be cautious about online shopping, digital administration and chatting with support staff were forced to adjust their behaviour.

But zero digital tolerance has also become a major challenge in B2B. After all, B2B customers are also ordinary B2C users in the evening, extending their own consumer expectations to their professional lives. Anyone who adapts their business operations to that behaviour can easily follow the digital pace of their customers.

In doing so, you must not lose sight of the fact that digitalisation is about the bigger picture, including the offline customer experience. In a transformation, therefore, operational business procedures often have to be adjusted or even completely reworked in order to guarantee a smooth operation at all levels. Our specialists will help you identify and address the areas for improvement.